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Step 1: Choose and Register Your Small Business Website’s Domain Name
The very first step is to decide what name you’ll give your website – for example, www.YourBusiness.com.
First things first, you’ll want to check and see if your business name is available.
If the .COM version of your business name is available, consider using this for your website. Otherwise, try different phrases before settling for an alternate suffix, like .NET or .INFO. Consumers overwhelmingly use .COM when entering a web address. So even if you promote your .NET website, you could lose customers who typed in the .COM version instead.
If you still need help choosing a domain name, Lime Ultra Will assist you
Step 2: Choose Which Platform & Host are Right for You
Once you’ve chosen a domain, the next step is to decide where to host your website. A host is the service that actually stores your website and transmits it to visitors. In our experience, one best host platforms is LimeUltra Hosting.
Step 3: Outline Your Website Content
Now that you know which platform you are going to use, it’s time to decide what your website is going to say. Figuring out what to say on your website can be difficult, and one of the main reasons business owners put off creating one.
The good news is you don’t have to say much at all. Business websites work best when they’re simple, featuring minimal text and just a single “option” on each page – i.e. submission form, or “contact us” button.
Business websites also tend to follow a standard format, using these 4 essential pages. As you go through the list, don’t worry about formatting each page yet – just think about the text, images, and content you’ll include:
- Homepage: On the homepage, you should include the name of your business, where you’re located, and a simplified pitch – a few lines about what makes you unique and/or why customers should choose your business.
- Products and Services: A page with details about the products you sell or services your provide. On the page which you detail products or services, spend one to five sentences describing each type you offer and give the pricing.
- About Us: Provide your company background and list organizational memberships like being part of the Better Business Bureau. Also include customer testimonials, which helps make your company seem more trustworthy and credible.
- Contact Us: Your address, email, phone number, the hours you are open for business, and links to any social media accounts such as Twitter and Facebook should appear on this page. You should also embed a Google map of your location and include different ways of getting there (i.e. subway, train, car etc) if applicable.
Step 4: Decide on a Logo
The colors, font, and style of your logo will affect the design of your website. This is because you want a consistent theme between your logo and web pages.
If you already have a logo that you are using in the offline world, then perfect. Find the digital file, or create a high resolution scan to use on your website. If you do not already have a logo, or want to upgrade from your existing design, there are three key ways to create one:
- Do it Yourself: There are a number of logo design software out there that will allow you to create your own logo.
Step 5: Design Your Website
Now that you have all the pieces for your small business website ready, it’s time to put them all together into a nice looking website.
It’s been shown that it takes someone less than 3 seconds to decide whether to stay or leave once they hit your website, so it is imperative that you make a good first impression. Here are a few tips to ensure your website is keeping people engaged:
- Have clear navigation – You want people who visit your site to instantly know what your business is about and where to go to learn about your products or services, find pricing, and contact a representative. If your site is not clear, people will get frustrated and exit out.
- Use call to action buttons – Implementing buttons with clear actions will immediately attract the user’s eye. This helps you to lead the person to take your desired action.
- Make sure your site is loading quickly – People are impatient, and if your site takes even a fraction of a second too long to load, people will give up and look elsewhere. Make sure your web host provider, like Bluehost, has fast load times.
- Keep it minimal – Don’t overdo it with the design and definitely don’t feel like you need to cover every square inch with information or a design. White space is your friend. By keeping the look minimal, you can focus attention on the things that you want people to really pay attention to.
To create a small business website, the least-expensive and most versatile option, by far, is to use call Lime Ultra Hosting. We offer complete website solution with https.
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